The golden question.
Before we get into the real nitty gritty reasons, think about any brand you know and love. Ask yourself; why and how do I know them? Why do I love them?
No doubt whatever brand you’ve thought of, you’ve bought something they sell, right?
Without probably realising, well-known brands take you on a journey. With the power of content marketing, they have shown you:
What they sell and specialise in.
How and why you need their product or service.
How it could solve a problem you’re facing.
Why their product is the right one for you.
Before you know it, they’ve got you hook, line and sinker, and you’ve made a purchase.
It sounds simple when we put it like that, but the way we consume content is ever-changing and constantly evolving.
Consumer audiences are no longer interested in basic advertising. Consumers need and crave engaging online content to keep them hooked. This, in turn, means companies are throttled into the hot seat and need to figure out ways to keep up with trends, stay relevant, rival their competitors, and produce unique content.
Here’s where we step in. At Amax Marketing, we believe content marketing is more than just creating content. It’s about putting you in front of the right target audience and showcasing one-of-a-kind content pieces that build a strong following of engaged customers.
Content marketing essentially answers your consumers’ queries and helps to develop trust and results in conversion – making it one of the most powerful tools that can help your business grow.
Let’s dive a little deeper as to why it’s so important.
Building trust with your consumers is key. Producing quality content to keep them engaged not only builds a strong relationship, but it also provides you with a stable brand reputation and keeps your audience engaged and coming back for more.
All marketing teams want one thing from their efforts - results. That’s where content marketing comes in.
Content marketing is known for having an excellent impact on conversion. In fact, content marketing costs 62% less than traditional marketing, but generates almost three times as many leads.
If your brand can tell a story and help educate customers, those customers are more likely to invest in whatever you’re selling. By giving customers relatable content that consistently engages them, you stand a strong chance of persuading them that your product is what they need and you’re the best at providing it.
So you’ve created a product or service that’s in high demand, you’ve written a website with some killer landing page cop, but you’re still not getting sales. Creating a swanky new website means nothing if you can’t attract visitors to your page to check out what you’re selling and place an order.
The solution? SEO.
SEO (search engine optimisation) helps your website rank higher on search engines, leading to more site visitors and, ultimately, an improved bottom line. In fact, SEO is such an effective method of marketing that in 2020, 75% of marketers referenced it as their most successful content marketing tactic.
Having content marketing as part of your plan can boost your website’s ranking, especially if you use an expert SEO service to help you craft it. Blogs containing keywords, algorithm-friendly copy, and SEO tips and tricks can get your website to that all-important space at the top of Google.
In the not too distant future, Millennials and Gen Z will make up the most significant portion of the consumer demographic. Research shows that these generations are much more likely to be influenced by content marketing, with 84% of Gen Z admitting to purchasing products in direct response to social media content.
With that in mind, social media marketing is key. The most successful businesses post regularly on social media and include social proof such as reviews, customer images or videos, and testimonials on their pages.
The one thing that all of the best-known brands have in common? An instantly recognisable, signature brand. By maintaining a consistent tone of voice throughout your content marketing, you can create an iconic brand, cement your status as an industry leader and increase your brand’s perceived legitimacy.
Blog posts about topics relevant to your industry show your potential customers you know what you’re talking about. The more consumers believe you understand the industry, the more likely they’ll be to trust your brand.
The Bottom Line
Convinced by the importance of content marketing, but don’t know where to start? We’ve got you covered.
At Amax Marketing, we’re experts in content marketing that helps you cultivate a brand identity, build consumer trust, and ultimately, maximize profits.
If you’re ready to boost your brand today, get in touch to discuss your needs.