Companies of all different sizes, sectors, and industries have websites. You’d be hard-pressed to find a successful company that doesn’t. But are websites actually crucial to the success of your business? Spoiler alert: yes.
So why are websites so important, and how can you best optimise yours for maximum conversion? Let’s find out.
The Advantages Of Having A Website
Naturally, business owners only want to spend money on marketing or resources that guarantee a return on investment. Since social media platforms are free to use, it can be tempting to avoid the cost of a website and rely on a Facebook or Instagram page for engagement instead. The problem is, a social media site alone just isn’t enough.
Think of the best-known companies and brands in the world. Everyone has a website - that’s no coincidence. Here are just some of the reasons why having a website is necessary for your business.
The first step in having consumers buy your products or services is finding them. Having a website is one of the best ways to direct potential customers to whatever you’re selling, and the easiest way to have your website seen is to invest in SEO - that’s search engine optimisation for newbies.
But what is SEO, and why is it important? Essentially, SEO is the process of improving the traffic to a webpage or website from a search engine.
The average Google search lasts under one minute, so you’ve got limited time to appear on that all-important first page before your potential customers go elsewhere to make their purchase. People rarely scroll 30 pages into a Google search to find what they need, but with the help of an SEO marketing agency, you can boost your visibility with a website that’s optimised to the max.
If you search for a product or service and come across a Facebook page with grainy photos and poorly written posts but no website, you’re unlikely to trust that business with your money.
Consumers question the legitimacy of brands with no website, whereas a well-written website with killer content not only gives your brand credibility, but cements your status as an industry leader. For a website that looks as professional as possible, enlist the help of a website build agency.
Improved Customer Service
When’s the last time you found a product or service you liked but failed to find enough information, so abandoned the page halfway through?
Having a website filled with valuable information, such as a help centre and product information, allows your potential customers to find everything they need in one place. The best part? You’ll save precious time responding to customer queries by giving your customers the resources they need to get an answer quickly.
How To Create A Website That Converts
Invest In Content
Saving on costs is important for any business owner, so it’s tempting to buy a cheap domain name, rustle up a quick homepage, and consider the job done. The problem is, the more fleshed out a website is, and the more professional help you have from a website build agency, the more likely it is to appeal to potential customers and improve your brand identity.
Websites containing blog posts not only show users that you know your stuff, but they can also be used to contain crucial keywords that drive traffic to your site. For the best possible results, pair your website’s style with social media marketing for a clear and consistent brand identity that users recognise immediately.
Bring In The Experts
38.5% of users judge a company by how their website looks at first glance. If your website isn’t up to scratch aesthetically, or it doesn’t contain the relevant information, users will be immediately switched off.
With that in mind, it’s worth investing in a professionally-made website that will give you a return on investment, rather than cutting corners now, only to suffer negative consequences down the line.
If you don’t have experience building a website and aren’t sure where to start, don’t panic. Look for an agency that offers website build in North London to help you create a website that will attract customers and convert into sales once they land on your page.
An expert website build agency can work hard to develop your site, so you don’t have to, leaving you time to get on with other important aspects of running your business.
For more information on how we at Amax Marketing can design and build your dream website, get in touch today.