When you see a site at the top of Google, it’s easy to be envious. Having your site reach the top of a search engine that attracts so many users per day means tons of traffic to your site and, if you’re selling a product or service, increased revenue.
The truth is, the top-ranking sites aren’t there by chance. Most of the sites that reach page one of Google have invested in a little trick called search engine optimisation, also known as SEO.
SEO boosts your ranking on search engine giants, meaning your site will get seen by tons of people, many of whom hopefully want to invest in self storage. So let’s dive into how you can invest in link building for self storage to improve SEO.
On-page vs. off-page SEO
There are two types of SEO you’ll want to consider for your self storage site. There’s on-page SEO, and off-page SEO.
On-page SEO does what it says on the tin - it refers to actual SEO tools on your website’s pages. Examples of on-page SEO include keywords, using certain headings and structures, and using meta content and image descriptions.
While it can take some time to boost yourself up the rankings, an on-page SEO strategy is pretty easy to implement, especially with the support of an expert SEO agency. Off-page SEO, however, relies, for the most part, on other people enjoying your content so much that they link to it.
Backlinks are links that other websites post to your site. Let’s say, for example, you have a blog about the history of self storage. If somebody interested in the content of your blogs cites one of your blogs as a source, Google will see that you’re a trusted authority and boost your ranking.
The more other websites link to your content, the better. 94% of content on the internet never gets backlinked, however, so you’ll have to dedicate time and effort to increase your chance of getting backlinks.
How to improve your off-page SEO using backlinks
Create content worthy of sharing
The most obvious way to encourage others to share your content, is to make it worth sharing. If you post informative news posts or blog posts with insightful commentary, people will cite your posts as a source on their own blogs.
Form partnerships with outbound links
Forming a mutually beneficial relationship with another site (not a direct competitor, of course) is a great way to boost your SEO. If you regularly use outbound links to another site on your blog, reach out to that site and ask if they’d be interested in returning the favour.
Check out the competition
If your competitors are ranking highly, the chances are they’re benefiting from the magic of backlinks. Using tools like Semrush, you can see the backlink history of any site you enter, then use these sources to create your backlinks, too. A little snooping can go a long way.
Publish a skyscraper piece
If you want other sites to reference yours, your content has to contain either interesting information or unique insights. A way to create the ultimate piece of informative writing that will encourage tons of backlinks, is by publishing skyscraper content.
Skyscraper content involves performing a deep dive into a particular topic with researched facts, and producing a 10,000+ word guide on it. The sheer abundance of content in the skyscraper piece will attract backlinks, and you can send the post to industry leaders and influencers and ask them to share it with their followers.
Publishing infographics is a sure-fire way to encourage others to link to your site. Infographics present information in an eye-catching, simple-to-understand way, so they’re regularly referenced to demonstrate ideas.
By providing free, informative infographics, you can supercharge traffic to your site through the power of increased backlinks.
Invest in off-page SEO for self storage
Not sure where to start with link-building for self storage? Is your schedule too busy to allow for extensive SEO work? That’s where we come in.
At Amax Marketing, not only are we experts on all things SEO, we’re also passionate marketing providers for the world of self storage. We know your industry inside out, so we’re equipped to create a killer marketing strategy to make sure you’ll have never an empty unit.
Want to know more? Take a look at the services we provide for further information.