As a business owner, you know the importance of having your website ranking at the top of Google and other search engines. But what’s really behind this success? The answer lies in algorithms.
Algorithms are sets of instructions that tell search engines like Google how to read websites and rank them in terms of best value. In this blog post, we will look into what a SEO algorithm is, how Google search algorithm works, why google algorithm changes are important to follow and what are the main google algorithm updates over the years (timeline).
What Is An Algorithm For SEO?
An algorithm for SEO is a set of instructions that tells search engines like Google how to read websites and rank them in terms of best value. It helps determine which websites appear first when someone searches for something on Google or another major search engine.
Algorithmic optimisation (or “SEO”) is the practice of using algorithms to improve the visibility or ranking of a website or web page. The goal is typically to increase traffic and conversions by improving the site’s position in Google, Yahoo, MSN Search Results, and other major search engines.
How Does Google Search Algorithm Work?
Google’s algorithms use hundreds of factors to determine which web pages should be displayed first when someone does a search query. These factors may include things such as quality content relevance, backlinks from other sites, page loading speed and more. When these elements are optimised according to an algorithmic formula created by Google engineers, then your website has a better chance of appearing at the top when someone does a keyword search related to your business or industry.
Why Are Google Algorithm Changes Important To Follow?
Google releases updates several times each year with changes that can affect how websites appear in its results pages. It’s important for businesses to stay up-to-date with any algorithm changes made by Google so their websites aren’t negatively affected by any changes that could decrease their visibility online. Following these updates can help ensure that businesses remain competitive online while continuing to provide quality content and services to customers who use those same keywords when searching online.
What Are The Main Google Algorithm Updates Over The Years?
Google has released numerous updates over the years since its inception in 1998 including Panda (2011), Penguin (2012), Hummingbird (2013), Pigeon (2014), Mobilegeddon (2015) , RankBrain (2015) Possum (2016), Fred (2017) , Bert (2019).
Each update has had an impact on how websites appear in organic search results with the most recent being Bert which focuses on natural language processing abilities within its algorithms.
More detail in the graphic below
Reference – Yoast.com
Algorithms for SEO play an important role in helping businesses achieve higher visibility online through organic searches on major search engines like Google, Yahoo!, MSN Search Results and more. Understanding how these algorithms work can help businesses optimise their websites for better performance on SERPs as well as keep up with any new algorithm changes made by Google over time so they don’t fall behind their competitors. With all this information at hand, now you have all you need to know about algorithms for SEO!
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