Are you a start-up self-storage business looking to get up the ranks and get growth?
Or perhaps you’re a well-established self-storage business with an abundance of customers but looking to stand out against your competitors. Either way, the team at Amax Marketing are here to help.
Today, we give you our top 7 ultimate tips and tricks for soaring in the world of social media marketing.
Let’s dive right in!
Why is Social Media Marketing Important?
For businesses, social media marketing has become an essential tool to connect with customers and reach new audiences.
Social media marketing is important because it allows businesses to increase brand awareness, engage with customers, reach new audiences, and stay competitive in a constantly evolving digital landscape.
Let’s explore in more detail:
Increased brand awareness: Social media provides an opportunity to increase brand awareness by reaching a wider audience. By regularly sharing high-quality content, businesses can engage with users and make their brand more recognisable.
Improved customer engagement: Social media allows businesses to directly connect with customers and engage in two-way communication. This can lead to improved customer satisfaction and loyalty.
Paid advertising (PPC): Social media platforms allow businesses to target specific audiences based on demographics, interests, and behaviours. This can lead to more effective advertising campaigns and a higher return on investment.
Staying ahead of your competition: Businesses that are active on social media have a competitive advantage over those that aren't. By establishing a strong social media presence, businesses can differentiate themselves from competitors and stay top of their customer’s minds.
Our Top 7 Tips for Social Media
From our success stories to our own trials and tribulations, the team at Amax Marketing have compiled a list of our top tips and tricks to help your self-storage business kickstart its social media journey.
Are you looking for a digital marketing agency to help get you growth?
Why not get in touch with Amax Marketing today for a free consultation?
Define Your Goals
Clearly define what you want to achieve with your social media presence.
Is it to drive more traffic to your website, increase brand awareness, or generate more leads? Your goals will help guide your strategy.
Without goals, your social media efforts could be seriously jeopardised. Mindlessly posting content without a clear purpose will not do you any good - set your defined goals and continue to track and monitor your progress.
Know Your Audience
Identify who your target audience is and where they spend their time on social media. Your business should have a clear vision of who your audience is.
Once this has been determined, tailor your content and messaging to appeal to your audience and meet their needs.
Why not check out HubSpot’s guide for identifying your audience?
Choose Your Platforms
Determine which social media platforms make the most sense for your business based on your audience, goals, and available resources.
Regardless of what the marketing gurus tell you, your business does not need to be active on every single platform. Focus on the platforms where you can have the greatest impact.
Our advice would be to choose 1 or 2 platforms and focus all your energy in excelling on those platforms. There really is no use in overstretching yourself!
Develop a Content Strategy
Plan and create content that aligns with your brand and engages your audience. Consider using a mix of formats such as images, videos, and live streams.
It’s also important to note that your content should be tailored to each platform. For example, users on LinkedIn probably don’t want to see content that is unrelated to business advice, careers, and success stories.
If you’re looking to take a more personal approach/behind the scenes method on social media, you may want to opt for Instagram, Facebook, or TikTok!
The team at Amax Marketing are experts in creating bespoke content tailored to your business’s needs. Get in touch with us today to discover more about our services.
Optimise Your Profile
Ensure your social media profiles are fully optimised, including your profile picture, cover photo, bio, and website link. Making it easy for people to find and connect with your business is extremely important.
Did you know that you can utilise SEO on your social media profiles? Be sure to include your location, services, and some keywords relating to your niche.
Engage and Build Relationships
Social media is about building relationships with your audience - after all, it is called social media.
Make sure to respond to comments, messages, and reviews in a timely, friendly, and professional manner. But don’t stop there - spreading the love with other users is equally as important! Engage with your followers and other businesses by sharing and commenting on their content.
Measure Your Results
Tracking and analysing your social media performance using the built-in analytics tools is key. Look for trends, identify what's working and what's not, and make adjustments to your strategy as needed.
If you find that a specific topic/piece of content is resonating well with your audience, continue to build upon this. And don’t be afraid to rework your content strategy if something isn’t working!
Social media marketing is important for your self-storage businesses because it provides an opportunity to connect with existing and potential customers, increase brand awareness, and stay competitive in a constantly evolving digital landscape.
By utilising social media platforms effectively, your business can engage with customers, build relationships, and reach new audiences in a cost-effective and targeted way. By following these tips, your business can create a strong social media presence that supports its overall goals and objectives.
By consistently creating high-quality content, engaging with their audience, and measuring their results, your business can optimise its social media strategy and stay ahead of the competition!
Not sure where to start?
Our dedicated team of experts are here to help put your business on the map.
Why not get in touch with us today? It’s to get up the ranks, get seen, and get ultimate growth!