Self Storage: Should I be using the same agency for SEO & PPC?
Any seasoned self-storage business owner will tell you that finding the right digital marketing agency for your business is one of the most important aspects of your overall digital success.
Whether your self-storage business is just starting out or has already been established for numerous years, hiring the right agency will work wonders for your marketing strategy.
And with the rise of Search Engine Optimisation (SEO) and Pay-Per-Click (PPC), you might be wondering which agency to choose.
Today, we explore the benefits of hiring a digital marketing agency along with tips on how to source the right one for your SEO and PPC needs.
What is SEO?
Search Engine Optimisation (SEO) is the process of optimising your overall visibility through search engines. For example, if a potential customer turns to Google looking for a “self-storage company in London”, you will certainly hope that your London-based self-storage company pops up first on the search page!
What does an effective SEO strategy look like?
An effective SEO strategy should focus on building a high-quality, authoritative website, producing niche-specific content for your websites such as blogs and podcasts, and building a reputable social media presence.
Without an SEO focus, it is easy for self-storage businesses to lose out on potential customers from their main competitors. And, because SEO is such a niche technical subject, hiring a digital marketing agency may be the best option for you.
What is PPC?
Pay-per-click (PPC) is a type of advertising that allows you to target a very specific audience with key messaging across the correct platforms.
PPC is a highly effective tool for your digital marketing strategy as it allows you to go beyond SEO by way of paying for targeted advertising. PPC requires in-depth research into your target audience and is not a quick fix to earning business and building brand awareness.
In fact, it can take up to 8 weeks for an advert to fully mature and requires consistent analytical reflection to really succeed. There may be a need to tweak the advert if the first one has not converted customers as you expected. Because PPC is such a powerful tool, it’s no surprise that there has been a significant rise in self-storage businesses hiring a digital marketing agency to produce high-quality adverts.
The benefits of using a digital marketing agency for SEO and PPC
Now that you know the basics of SEO and PPC, you might be wondering why you should consider hiring a digital marketing agency for your self-storage business.
Often, a business's in-house marketing team may not have the full capacity or skills to truly focus on important marketing tactics such as SEO and PPC. This is especially true if your business is newly established and internal hiring funds need to be kept to a minimum.
Hiring a digital marketing agency for SEO and PPC is a sure-fire way to reduce hiring costs, free up your time to focus on other important tasks and give you absolute confidence in letting professionals achieve your marketing goals.
How to find the right agency for SEO and PPC
But how exactly do you find the right agency for your SEO and PPC needs?
Doing your due diligence is now more important than ever before. We live in a digitally-led world and your choice of digital marketing agencies is at its all-time highest.
If your self-storage business requires both an SEO and PPC specialist, it is probably worth ensuring that the agency you choose can meet both of your needs. Let’s dive into the pros and cons of selecting the same agency for SEO and PPC.
Pros of using one agency for SEO and PPC
Significantly reduce costs by using one agency for numerous services
Save time by having one point of contact
Save money on internal hiring
Building stronger relationships with just one agency
Increased creativity by a team of devoted SEO and PPC experts
Cons of using one agency for SEO and PPC
Your desired agency may only specialise in SEO and not PPC, meaning that one area of focus could soar quickly while the other remains a bit stagnant
Pros of using different agencies for SEO and PPC
Creative thinking from multiple agencies that specialise in specific areas
Save money on internal hiring
Cons of using different agencies for SEO and PPC
Your campaigns could end up competing with each other if you use different agencies to help market your services
Multiple points of contact with no strong relationships
You will spend more money if you use multiple agencies
The Bottom Line
To conclude, the pros certainly outweigh the cons when it comes to choosing just one agency to cover all your SEO and PPC needs.
Not only will you save money and build stronger relationships working with only one agency, but you will also be able to tap into the professional’s creative thinking for your marketing campaigns. Regardless of what you choose to do, it’s extremely important that you do your homework before committing to a digital marketing agency for your self-storage business.
Do they specialise in both SEO and PPC? Have you read their case studies? Do their reviews paint them in a good light? These are just a few of the factors that you should consider before spending your hard-earned money on the right agency.
At Amax Marketing, we specialise in all things digital marketing for your self-storage business. Whether you are new to the industry or a well-established business, our team of dedicated experts are here to help you. Why not give us a call today to discuss your SEO and PPC needs?
Get up the ranks. Get seen. Get growth.