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Self Storage Marketing

"80% of customers will research a company before visiting"

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Everything About Self Storage Marketing  

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Why is self storage marketing important? 

From speaking to advisors and digging deep into the research we know that leads and growth are huge for the self storage industry. 

Whether you're a large or independent site, the industry is scaling quickly, with more competition than ever. With everything now digital, people seek their news, do research and buy online with their phone or laptop. It's super important to market your self storage site! 
 

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What happens if I don’t market my self storage site? 

Simple answer: You will lose out! 

As mentioned, the market share is growing, which makes it such a lucrative industry. A lot of self storage companies are forming, and the existing ones like Titan Storage, Big Yellow are continuing to expand. 

If you don’t market, the competition will take your potential self storage customers and enquiries. 
 

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What can growth look like with digital marketing on my site? 

Growing your self storage site isn’t a one-time fix. It's consistent work that depends on strategy and the health of your  site.

We'll show you the different growth areas and an SEO audit to see where you are right now. PPC can get you leads immediately, but we'll first perfect a clean and trustworthy check-out process.

SEO will get you higher in the search rankings, blogging will drive traffic and feed your customers with reliable information, growing your online presence. 

What Do The Public Want From a Self Storage Site?
(According to the SSA)

Only 50% of the general public understand self-storage.

The average storage user is between 40 and 70 years old.

People generally don’t travel more than 20 minutes for storage.

76% of storage operators allow customers to book and pay online... Customer preference for booking online increased by 8% in 2021.

69% of enquiries come through the web with an average conversion of 19%.

44% of customers look at online reviews before making a decision on who to use.

Online booking accounts for 75% of all bookings.

73% of online companies now show their prices online.

64% of the public can’t name a storage brand.

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READY TO GET STARTED?

Contact us if you have a question or want a chat about anything marketing!

What Does The Future Look Like For The Self-Storage Industry? 

Self Storage arrived in the UK. 

1980s

Self Storage continues to grow.

2000s

During the pandemic, despite the challenges of construction, 100 stores of different sizes opened that year.

2020

2,050 facilities across the country – which equates to 52 million square feet of rentable space.

2021

Estimated growth: 6000 new stores & £1.3 billion turnovers by 2025.

2025

1960s

Self Storage first began in the USA.

1980s

London had the first facility in the UK. 

2019

Covid 19 Pandemic arrived, and almost everything was shut down. Self storage stayed open as it was part of the logistics chain. It was classed as an essential service as the industry is used by healthcare and food industries.

End of 2021 

SSA UK estimated that turnover was £930 million (£164 million increase since 2020).

2021

1015 brands - Smaller independents are growing, and larger ones are scaling too.

Today

Time to invest in your self-storage marketing streams. 

How Can Amax Marketing Help Your Self Storage Company?

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Amax Marketing can help you market your self storage growth in various ways. 

Website Design & Build

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We provide website design and build services, including the creation of informational websites, e-commerce sites, blogs, and more.

Mobile App Development

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We provide app development services to companies and individuals who want to create their own slick mobile applications.

SEO

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Once you’ve built your site, SEO is one of the most important factors for your visibility and growth.

Blog Launch

& Maintenance

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A blog increases your reach, but can be a lot to maintain. We'll develop a lucrative strategy for frequent posts and updates to make your business an authority.

Brand Design (Digital & Print)

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We make sure your brand stands out and is easy to digest, ensuring you always get your message across with your key audience.

PPC

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Helping businesses create and manage PPC campaigns to enhance their online marketing strategy. We provide efficient and powerful campaigns.

Social Media

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We make sure you're leveraging all channels to reach your core markets, giving your brand authority in your field.

Content Marketing

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If you want backlinks and coverage increase for social proof and rankings, we'll take care of this for you.

Self Storage Widgets & Embeds! 

We also create widgets for your site to host.  Some of these include:

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Bubble Wrap Calculator 

Coming soon!

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Shopping Basket Embedding

Contact us! 

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Booking Forms Embedding

Contact us!

More coming soon!

Our Partners & Suppliers

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KIND WORDS FROM OUR FRIENDS

Amax Marketing provided a fast, professional service to build us a website and complete a rebrand. They took on board our needs as we shifted the business model and knew exactly how to reach our clientele.

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Papa Ji Food Truck

  • How long has Amax Marketing been in business?
    Amax Marketing has been in business since April 2022. While we might be new to the game, our team has been in the industry for over 10 years. Our Managing Director, Rahul, has worked in the most competitive spaces, including finance, gambling, and sports betting. Having built and been part of several rapidly scaling and high performing teams, he has been fortunate enough to gain experience in the whole marketing cycle.
  • What services does Amax Marketing offer?
    The core services we offer are: * Website Design & Launch * SEO (Search Engine Optimisation) * Brand Design – In both digital or print based formats * Social Media * Mobile App Development * Blog Launch & Maintenance * PPC (Pay Per Click) * Content Marketing You can check them all out on the Services page. If there's something else you're interested in, reach out to us and we'll put you in touch with our trusted marketing friends.
  • Why should I consider Amax Marketing?
    Amax Marketing are new, we know that! We don’t have the awards or accolades, but that’s not what we're here for. We're all about creating that family feel with our clients. We want help you grow, and we want to educate you along the journey. We aim to be the last marketing company you ever use. We'll tell you when it's right to start an in-house team, and help you along the way. Over the years, Rahul has seen firms with a lot of hidden costs and promises not met. That is why he wants Amax to be so super transparent that you even know our blood types (well not really, but you get the gist).
  • Can you work on one off projects, or do I need to commit to months?
    It all really depends on what growth you want and where you are right now. If you need a new or revamped website, or a mobile application, or a new graphic design – that's a one off project cost. If you need SEO, PPC, social media, and content marketing work, which will include initial discovery – this will be ongoing. To see growth you need to be consistent for a long period of time. We always want to provide the best solution for you, so having that initial chat always helps determine where you are in your journey!
  • Are there any hidden costs?
    No way! Transparency is key. Every piece of cost will be broken down For example, a website build it will look like this: *Website, 27 pages (Design and Build) – £2,500 (including 5 rounds of changes) *SEO Starter Pack (URLs, titles/metas, Google Analytics, local SEO) - £400 *Social media set up (Facebook, Instagram, Twitter) - £100 * Optional (Blog? Content? Photography?) – These are if the client wants/needs them, we will always advise you! (These costs are for illustration purposes only, it all comes down to budget & what you need right now)
  • What’s Amax Marketing onboarding process?
    1. We arrange a call to discuss your goals and requirements to see if we can help! 2. Rahul (Amax Marketing MD) will arrange either a call, face-to-face meeting, phone call - whatever suits you and the location. 3. We will go away and do discovery on the pain points, improvements, and a plan for what the future looks like. 4. We will then arrange a call to discuss the options + KPIs + costs (all will be broken down) If you decide to go ahead: 5. We will draw up contracts to be signed by both parties. 6. We will take 50% of the costs upfront. 7. We will then do a project kick off meeting.
  • How does the communication with Amax Marketing work?
    All the communications are done with our internal team. Our specialists may also jump in to discuss further details if needed. We can provide reports weekly, bi-weekly, monthly – all dependent on what suits you best. We can have calls, face-to-face meet ups or phone calls – all dependent on what suits you best. As always, we can advise you on the best solution to keep the communications consistent.
  • How does the payment work?
    If it is a one-off project such as a website build, we would need to take a payment of 50% + VAT upfront. When the work is completed we can proceed with the rest of the payment. If it is on-going work, such as SEO or content marketing completed over 4-5 months, we would take 50% of the total + VAT upfront and then split the remaining payment over the remaining months. Here is an example: SEO work - £5,000 a month for 4 months £5,000 x 4 Months = Upfront payment of £10,000 Start Date – 1st July * Month 1 – £2,500 – Last week of July * Month 2 – £2,500 – Last week of August * Month 3 – £2,500 – Last week of September * Month 4 – £2,500 – Last week of October (These costs are for illustration purposes only, it all comes down to budget & what you need right now)
  • How quickly will I start seeing results?
    This is all dependent on the competition in your space, the budget, the state of your website, and the channels you’re using. However, in general you should start seeing an uplift in growth and improvements after the first 3 months. This is because we spend the first few months developing and following a strategy for long term growth. A caveat is that this is dependent on the amount of activity on your site. Every site can be at different stages of growth. Therefore, it’s always important for us to know of any problems so we can dig deeper into the data. We always want to provide you with the best and most efficient solution.
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