What Is PPC?
Why is PPC important?
PPC is one of the important components of your online marketing strategy. With PPC, you can find out popular keywords and get the attention of relevant users to increase your traffic, leads and sales.
How does PPC work?
When you look for something online, whether it's a product or service, you see ads on all sides. Nearly all the internet's major players offer paid search services, letting you pay for your ad to appear at the top of results pages. This happens now on social media too.
Is PPC worth it?
Pay Per Clicks have the potential to be a lucrative investment when done the right way. You will spend money to generate traffic, but it's not just any traffic. It's about going after people who are actually interested in your product or service and that you can potentially convert into sales.
PPC & Targeted Advertising Techniques
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Search
Advertising
Search Advertising is a technique that shows display ads inside search engine results whenever someone searches for something similar.
Display
Advertising
Display Advertising is a process of showing visuals like images and videos on other relevant websites. These can be in a banner format too.
Remarketing & Retargeting
This is a common technique that is used to target the customers that have hit your website previously in hope for another sale.
Shopping Campaigns
Shopping campaigns is the process of promoting a product you sell on a search engine, such as Google Shopping.
Video Advertising
This is the process of showing a short and informative video that promotes a product or service to boost sales.
Social Media Targeting
Social media targeting is where you can display adverts through social channels like Facebook, Instagram, Youtube, Twitter & more.
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