What Is Content Marketing?
Why is content marketing important?
Content marketing answers your users' queries, it helps to develop trust, and it helps to improve conversions and leads. We've done some audacious engagement pieces for our clients in the sports betting sector, generating over 100,000 visitors.
How does content marketing work?
Content marketing is quite simple to understand, but can take a while to get right. What you need to do is create content that your user can engage with. This can be a quirky piece, informative or even an awareness piece.
What if i don't do any content marketing?
Content marketing, when done right, can generate three times more leads and improve your rankings. It is the partner of success with SEO. Get them both right consistently and you will see huge growth. If you don't do content marketing you could lose out on leads and visibility.
Content Marketing Processes
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Deep Backlink & Coverage Analysis
Here we will look at where you are. We will asses which links we need to keep and which ones we should remove!
We will brainstorm link worthy campaigns & stories that will have the most potential to gain coverage.
After we discover and narrow down some epic ideas, we will go ahead and build these campaigns & stories.
Outreaching is next, which means pitching these ideas to journalists who are covering similar subjects.
Get Backlinks & Coverage
We gain epic backlinks and coverage to your site!
After doing this process consistently, we analyse the growth we have gained and then reiterate the process!