Everything About Blogging
Why is blogging important?
Having a blog can increase your visibility, following and ranking. It's really important for every business to have a blog as it can increase your chances of ranking higher on search engines as an authority, as well as you educating or entertaining your customers.
How does blogging work?
There are various blogging techniques, but those that work best are those with purpose. You don't write a blog without figuring out the why. You need to do some research on what your customers are asking, then tailor an article around that query. This also works to improve your visibility with SEO.
What if i don't create or maintain a blog?
Many businesses have a blog but cannot maintain it. Similar to SEO, you cannot stop doing work on your blog if you want to rank higher in the results. Having a blog is one of the biggest tools to bring leads, if done correctly it can increase traffic and engagement towards your overall online presence.