So you’ve come up with a killer business plan, raised all the investment you need to get started, and launched your brand new business.
You’re done, right? … Not quite.
Creating a business that sells an incredible service or product is just one part of the journey. The next step is to get your product or service seen by your target audience.
And you don’t just want them to see what you’re selling. You want them to buy it. The key to converting your target audience into paying customers is digital marketing. Here are our top tips to get your digital marketing strategy sharpened up and ready to attract customers today.
1. Differentiate Yourself From Competitors
Very few products on the market offer the consumer something entirely unique, but every product or service has a unique selling point (USP). These days, you’re battling several other tabs and multiple social media adverts from other companies offering similar things to your business, so you need to stand out from the crowd.
Differentiate yourself from competitors by creating a unique brand identity, whether through using a conversational and quirky tone in your copy, or creating eye-catching graphics with a more modern look than your competitors.
2. Create An Engaging Website
What does every one of the world’s most successful companies have in common? A well-written, engaging website. Websites are important, and having one cements your legitimacy and drives traffic to your business’s digital presence.
With the help of expert website development in Harrow, you can create a website that not only looks good but is filled with useful content to convert visitors into customers.
3. Invest In SEO
Once you’ve established your brand identity and built a killer website to match, you then need to get your website seen.
The key to attracting traffic to your website? SEO.
SEO stands for search engine optimisation - the art of improving your ranking on the likes of Google. With well-researched keywords and expertly structured blog posts, you put your business on the digital map by reaching that all-important first page of Google.
Not an SEO expert? No problem. Get in touch with a team of SEO experts that can work hard on your SEO, so you don’t have to.
4.Gather Social Proof
In a world of social media influencers and online testimonials, the average consumer reads 10 reviews of a product before purchasing it.
Increasing the amount of social proof on your website and social media pages makes new customers more likely to trust your service. Encourage previous customers to leave reviews and testimonials and tag you in social media posts - if people are reluctant to do so, offer a discount or other reward in return.
5. Invest In Ads
If your advertising budget is slim, focus your efforts on targeted adverts, so you know you’ll be reaching your target demographic. A great way to narrowcast your marketing is using PPC (pay-per-click ads), which push your ad to the top of the search results for a similar product or service.
6. Launch A Blog
If you’re a novice in the world of digital marketing, you might think blogs are a negotiable element of advertising your business. The truth is, however, that adding blogs to your website can be the difference between your site appearing on the 1st or 15th page of Google.
Filling your blog with well-researched, engaging content that adds value to site visitors not only cements your status as an industry leader, but it also improves your SEO. Win-win!
7. Create Professional Visual Content
With most consumers spending their days scrolling through social media sites, advertising is more visual than ever.
To compliment your copy strategy, invest time in developing eye-catching graphics, a one-of-a-kind brand design, and even video content, to appeal to a cross-section of customers from all generations.
8. Create A Social Media Strategy
55% of consumers learn about new brands on social media. Simply put, if you don’t have a social media presence, you’re missing out on a significant chunk of potential customers.
Make the most of different social media platforms to appeal to all demographics, and create a consistent brand presence across all apps, so users instantly recognise your business. It helps if you use the same individual or agency to create your content, as this will keep the tone of voice consistent.
9. Be Consistent
Posting three times in one day and then going silent for three weeks isn’t a great digital marketing strategy. For a consistent approach that will ensure a steady stream of visitors to your site or social media pages, post consistently, and make sure your marketing efforts follow an overarching strategy.
If you’re a B2B company targeting a particular sector, for example, create content aimed at that sector to release steadily over a period of months, and optimise it for related searches.
10. Use An Expert Marketing Agency
If all of this sounds overwhelming, don’t panic. Business owners should spend their time doing what they do best - growing their business - while leaving digital marketing to the pros.
If you’re unsure where to start with your digital marketing London strategy, contact Amax Marketing today, so we can do the hard work for you.